Those willing to make the jump will find a truck overflowing with utility features, including a lot of ideas that Ford has already offered on the gas-powered model (like a fold-out center console work surface) and the hybrid version (like the onboard charger). Ford has already started taking reservations for $100. Most electric vehicles to date have cost more than their gas counterparts, but Ford is the closest to bucking that trend. The base model Lightning is even slightly cheaper than its comparable hybrid F-150 counterpart.
It’s especially stunning, though, because all variants of the F-150 Lightning are built with Ford’s four-door “SuperCrew” cab, the gas version of which starts at $36,650.
And since Ford’s vehicles are still eligible for the full $7,500 federal tax credit, that price tag can essentially come down even more for early buyers. That puts it right on par, price-wise, with Tesla’s Cybertruck and far below more luxury-minded options like Rivian’s R1T or General Motors’ exorbitant GMC Hummer pickup. The base model with 230 miles of range starts at $39,974, while the extended range version starts in the mid-$50,000s and can go about 300 miles. Ford has revealed the F-150 Lightning, an all-electric version of its popular pickup truck due out in 2022, and it’s aggressively priced for an EV. The most popular vehicle in the United States is going electric.